What is a Fractional CRO?
A Fractional Chief Revenue Officer (CRO) is an experienced revenue leader who owns the full revenue engine—sales, marketing, partnerships, and (often) customer success—on a part-time, executive level basis. Unlike a VP of Sales (sales-first) or a consultant (advice-first), a Fractional CRO aligns strategy and day-to-day execution, builds the operating rhythm, and is accountable for outcomes.
Where a Fractional CRO fits
- Scope: Strategy + execution across acquisition → conversion → expansion → retention
- Ownership: Pipeline health, forecast accuracy, win rates, CAC/LTV, sales velocity
- Engagement model: Part-time retainer (e.g., 1–3 days/week) with clear OKRs and a 30/60/90 plan
- When it’s ideal: You need executive leadership now, but don’t yet require—or can’t justify—the cost/commitment of a full-time CRO
What they deliver (tangible)
- Unified go-to-market (GTM) strategy and clear KPIs
- Standardized sales process and CRM you’ll actually use
- Forecast discipline and weekly operating rhythm
- Enablement: playbooks, coaching, and hiring profiles
- Marketing & Sales alignment that ties campaigns to pipeline and revenue
Our Proprietary Process
At Sky Lantern, we believe growth shouldn’t be complicated.
That’s why we created the REV-UP™ Framework. A clear, actionable process designed to help leaders accelerate results, unlock efficiency, and achieve measurable outcomes.
Think of it as your roadmap from today’s challenges to tomorrow’s success.
Review – Current State Assessment
Every engagement begins with clarity. We evaluate your current systems, strategy, and team structure to uncover strengths, gaps, and opportunities. This ensures we start with a complete picture, not assumptions.
Elevate – Quick Wins + Strategy
Next, we identify the fastest paths to impact while designing a long-term roadmap. By pairing quick wins with a clear strategic vision, we create momentum and buy-in across your organization.
Value – Define Metrics + ROI
Growth is only meaningful if it’s measurable. Together, we define the metrics that matter (revenue, efficiency, adoption, customer experience) and build a baseline to track ROI at every stage.
Unlock – Execution & Enablement
Strategy without execution is just theory. We roll up our sleeves to implement solutions, optimize processes, and enable your people with the tools and training needed to succeed.
Perform – Ongoing Optimization
The final step is about sustaining and scaling success. We provide continuous monitoring, feedback loops, and improvements to keep your business on track - long after the initial project is complete.