Process

What is a Fractional CRO?

A Fractional Chief Revenue Officer (CRO) is an experienced revenue leader who owns the full revenue engine—sales, marketing, partnerships, and (often) customer success—on a part-time, executive level basis. Unlike a VP of Sales (sales-first) or a consultant (advice-first), a Fractional CRO aligns strategy and day-to-day execution, builds the operating rhythm, and is accountable for outcomes.

Where a Fractional CRO fits

Scope: Strategy + execution across acquisition → conversion → expansion → retention
Ownership: Pipeline health, forecast accuracy, win rates, CAC/LTV, sales velocity
Engagement model: Part-time retainer (e.g., 1–3 days/week) with clear OKRs and a 30/60/90 plan
When it’s ideal: You need executive leadership now, but don’t yet require—or can’t justify—the cost/commitment of a full-time CRO

What they deliver (tangible)

Unified go-to-market (GTM) strategy and clear KPIs
Standardized sales process and CRM you’ll actually use
Forecast discipline and weekly operating rhythm
Enablement: playbooks, coaching, and hiring profiles
Marketing & Sales alignment that ties campaigns to pipeline and revenue

GET FRACTIONAL LEADERSHIP CLARITY

REVIEW

Current State Assessment. Every engagement begins with clarity. We evaluate your current systems, strategy, and team structure to uncover strengths, gaps, and opportunities. This ensures we start with a complete picture, not assumptions.

ELEVATE

Quick Wins + Strategy. Next, we identify the fastest paths to impact while designing a long-term roadmap. By pairing quick wins with a clear strategic vision, we create momentum and buy-in across your organization.

VALUE

Define Metrics + ROI. Growth is only meaningful if it’s measurable. Together, we define the metrics that matter (revenue, efficiency, adoption, customer experience) and build a baseline to track ROI at every stage.

UNLOCK

Execution & Enablement. Strategy without execution is just theory. We roll up our sleeves to implement solutions, optimize processes, and enable your people with the tools and training needed to succeed.

PERFORM

Ongoing Optimization. The final step is about sustaining and scaling success. We provide continuous monitoring, feedback loops, and improvements to keep your business on track - long after the initial project is complete.