Executive Revenue Leadership for Predictable Growth

Sky Lantern provides Fractional CRO and Fractional VP of Sales leadership focused on improving sales execution, forecast confidence, revenue visibility, and operational accountability. We help organizations build the structure, discipline, and leadership cadence required for sustainable growth.

Our engagements are designed to help leadership teams strengthen operational visibility, accountability structure, reporting consistency, and revenue execution systems that support scalable growth.

Schedule a Strategy Call
Operational Clarity and Forecasting Dashboard System

Operational Areas of Focus

Sky Lantern engagements commonly support the following operational revenue priorities.
Pipeline Visibility

Improve visibility into pipeline health, qualification quality, and revenue risk.
Forecast Discipline

Strengthen forecasting reliability through measurable reporting and sales stage consistency.
CRM & Revenue Operations

Align CRM systems, workflows, reporting, and operational execution.
Leadership Operating Rhythm

Establish structured pipeline reviews, KPI cadence, and accountability processes.
KPI Reporting Structure

Create measurable reporting visibility that supports operational decision-making.
GTM Alignment

Align go-to-market priorities, sales execution, and leadership objectives.
Execution Accountability

Improve operational consistency through leadership structure and execution discipline.
Sales Leadership & Accountability

Strengthen sales execution through coaching, accountability, performance visibility, and leadership discipline.

Revenue Leadership Services

Sky Lantern provides operational revenue leadership focused on improving forecasting visibility, CRM alignment, pipeline discipline, reporting structure, and execution consistency across the revenue engine.
Strategic Revenue Planning Framework
Fractional VP of Sales Leadership

Best for organizations needing sales leadership, coaching, accountability, pipeline management, and execution support without hiring a full-time VP of Sales.

Key areas:

  • Sales team leadership
  • Coaching & accountability
  • Pipeline management
  • Forecast reviews
  • KPI management
  • Sales process execution
Executive Operational Dashboard Framework
Fractional CRO Leadership

Executive revenue leadership focused on forecast confidence, revenue visibility, operational alignment, and scalable growth.

Key areas:

  • Revenue visibility
  • Forecast discipline
  • Cross-functional alignment
  • Revenue operations
  • Leadership cadence
  • Growth planning
Operational Systems Architecture Framework
Revenue Operating System Assessment

A structured diagnostic engagement designed to identify visibility gaps, execution challenges, and growth constraints while providing a practical roadmap for improvement.

Key areas:

  • Pipeline analysis
  • Forecast assessment
  • CRM review
  • KPI evaluation
  • Process diagnostics
  • Growth roadmap

Areas of Revenue Leadership

Modern revenue leadership requires operational alignment across sales, marketing, customer experience, forecasting, and revenue systems to support predictable growth and measurable accountability.

Pipeline Visibility

Structured visibility into pipeline health, qualification consistency, and measurable revenue risk.

Forecasting Discipline

Improve forecast reliability through KPI visibility, stage consistency, and operational accountability.

CRM & Revenue Operations

Align CRM workflows, reporting architecture, and operational systems across the revenue organization.

Sales Leadership & Accountability

Strengthen sales performance through clear expectations, coaching, accountability, and consistent execution across the revenue team.

Customer Lifecycle Visibility

Improve retention visibility, expansion opportunity tracking, and customer handoff consistency.

Leadership Operating Rhythm

Establish consistent executive cadence through pipeline reviews, KPI reporting, and strategic operational alignment.

Revenue Reporting & KPIs

Create operational visibility through structured reporting frameworks and measurable business intelligence.

Organizational Execution Discipline

Improve operational consistency, accountability structure, and adoption across leadership and revenue teams.

Flexible Engagement Structures

Sky Lantern works with organizations through tailored advisory and operational leadership engagements aligned to revenue complexity, organizational size, and execution needs.
Executive Dashboard Review with KPI Analysis and Strategic Forecasting

Revenue Operating System Assessment

Best for organizations experiencing inconsistent growth, limited visibility, unreliable forecasting, or operational bottlenecks. This engagement identifies root causes and provides a practical roadmap for improvement.

Typical situations:

  • Founder-led sales no longer scaling
  • Forecasts cannot be trusted
  • CRM adoption is inconsistent
  • Leadership lacks visibility into performance
Executive Oversight of Revenue Forecasting and KPI Dashboards-1

Fractional VP of Sales Leadership

Best for organizations that need experienced sales leadership without hiring a full-time VP of Sales. Focused on coaching, accountability, pipeline management, and execution consistency.

Typical situations:

  • Sales team needs leadership and structure
  • Pipeline reviews are inconsistent
  • Coaching and accountability are lacking
  • Founder is still managing sales directly
Operational Systems Transformation Illustration

Fractional CRO Leadership

Best for organizations requiring executive revenue leadership across sales, forecasting, customer lifecycle, and operational alignment.

Typical situations:

  • Revenue teams operate in silos
  • Forecast confidence is low
  • Growth is creating operational complexity
  • Leadership needs greater visibility and accountability

Investment ranges vary based on engagement scope, leadership involvement, operational complexity, and implementation requirements.

What Our Clients Say
Working with Matt has been a pleasure. He has a real gift for seeing the big picture by connecting technology, sales goals and people in a way that moves business forward. Matt’s approach to sales is consultative and human-centered. He builds trust quickly, asks the right questions and always keeps the client’s success at the core of every conversation. He also has an incredible ability to rally teams around a shared vision, making collaboration effortless and energizing. Simply put, Matt doesn’t just close deals, he builds momentum, relationships and results.
Liz Marchetti
OWNER, MARCHETTI MARKETING
★★★★★
As Founder and Chairman of JNO Technology and Science Accelerator, I had the pleasure of working closely with Matthew and saw firsthand the impact of his leadership. He developed clear, actionable growth strategies that turned complex challenges into measurable results, backed by strong CRM and data-driven sales discipline. Matthew built scalable frameworks that improved team focus, productivity, and alignment across sales, marketing, and delivery. He’s a trusted advisor who brings clarity, accountability, and momentum to every phase of growth.
John N. Osland
CHAIRMAN & MANAGING PARTNER, JNO ACCELERATOR
★★★★★
Matt is a well-rounded executive professional and business leader. He excels at thinking strategically to impact growth in all areas of the business. His ability to see and impact the 'big picture' of an organization is a key attribute. Matt creates a work environment where input is well-received and he evaluates ideas from all team members before implementing. Matt is a great business coach and problem solver and has a positive impact on the lives he touches on a daily basis.
Jared Williams
DIRECTOR OF SALES, STOP STICK LTD.
★★★★★

Improve Sales Execution, Forecast Confidence, and Revenue Visibility

Learn how Fractional CRO and Fractional VP of Sales leadership can help your organization create more predictable growth.

Schedule a Strategy Call