I've Spent 30 Years Fixing Revenue Teams That Weren't Hitting Their Number

I'm Matt Gerding. For 30 years I've run and fixed sales organizations, not advised them from the outside.

Most growth problems aren't about effort. They're about a leadership team operating on different assumptions, with no shared view of the pipeline and no forecast anyone trusts. I get everyone looking at the same number, then hold the team to it.

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Executive Portrait in Abstract Executive Environment

How I Got Here

Prefer to hear it from me directly? Here's the two-minute version.

I'm co-founder and principal of Sky Lantern Enterprises, where I work as a fractional Chief Revenue Officer and fractional VP of Sales for growth-stage companies.

Over the last 30 years I've led sales, business development, CRM, and go-to-market teams across technology, telecommunications, professional services, and franchise organizations, including global franchise expansion and CRM transformation programs.

Today I work directly with founders, CEOs, and leadership teams to fix sales execution, forecasting, and revenue visibility problems before they become board-meeting problems.

I'm also the author of The Revenue Operating System™, my method for building revenue you can predict instead of hope for.

Fractional VP of Sales

Coaching, pipeline reviews, and accountability for a team that doesn't have a VP yet.

Fractional CRO

Forecast accuracy, cross-functional alignment, and revenue ownership at the executive level.

Revenue Operations & Forecasting

CRM cleanup, KPI visibility, and forecasts your board can actually rely on.

Go-to-Market Strategy &  Execution

Growth planning, leadership alignment, and execution that doesn't break when the team doubles.

Speaking & Executive Presentations

I speak on revenue leadership, forecasting, and what it actually takes to scale past founder-led sales, for leadership teams, conferences, and industry events.

These aren't motivational talks. I show teams the actual systems and cadence behind predictable revenue, the same ones I use with clients.

Topics frequently include:

  • Building Predictable Revenue Systems

  • Sales Leadership & Team Accountability

  • Scaling Beyond Founder-Led Sales

  • Forecasting, Pipeline Visibility & Accountability

  • Revenue Leadership & Operating Rhythm

  • Aligning Sales, Strategy & Execution

  • Leadership Through Growth & Change