You Probably Need Revenue Leadership Sooner Than You Think

Most growing companies hit a point where sales start to stall even though the product and people are solid. It’s not for lack of effort; it’s because no one owns the full revenue picture.

When sales, marketing, and operations all move in different directions, results get uneven. Teams are busy but not aligned. The fix isn’t more tools or new hires. It’s leadership that connects everything — strategy, systems, and people — into one plan that drives revenue.

That’s the role of a Fractional Chief Revenue Officer (CRO).

A fractional CRO steps into the leadership seat part-time to create the structure a business needs to scale. They bring the same strategy and accountability as a full-time CRO but at a fraction of the cost and risk.

At Sky Lantern, we help business owners who are ready to grow but don’t have a clear process to get there. Here’s what we usually find:

• Sales and marketing don’t share the same goals.

• CRM data is incomplete or rarely used.

• Outreach is random and inconsistent.

• Leadership wants results but doesn’t have the bandwidth to manage the details.

Our job is to fix that.

How Sky Lantern Helps

We start with a 90-Day Growth Audit, a hands-on look at how you generate, track, and close business. Then we build a plan that makes growth repeatable. That includes:

• A clear 12, 24, and 36-month revenue roadmap

• Defined goals and accountability

• Clean CRM setup and reporting

• Structured outbound programs using email, LinkedIn, and calls

• A sales playbook that future hires can follow

The goal is simple: make growth predictable and measurable.

Proof That It Works

One client, Hexalinks, wanted to grow but had no website, no process, and no sales system. We helped them launch a new website, start SEO and outreach campaigns, and design a long-term sales plan with a playbook for future reps.
In just six months, they increased revenue by 25 percent and built a real foundation for scaling.

The Bottom Line

You don’t need to wait until growth slows to bring in a fractional CRO. The earlier you add structure and leadership, the faster your business moves forward and the easier it is to sustain momentum.

If your company is ready to grow but doesn’t have a clear plan, Sky Lantern can help.